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作者: abc12812 () 看板: NBA
標題: [情報] 球衣上要加廣告了?
時間: Sat Jul 21 08:16:55 2012
http://tinyurl.com/cqqnl4h
Most fans probably won't detect a radical change to the pace and contour of
an NBA game with these additional three events added to the mix, but another
likely change might jolt them:
Come fall, it's highly likely you'll see a small 2-inch-by-2-inch sponsorship
patch stitched on the shoulder of your favorite player's game jersey.
"I think it's likely that we'll do something, implement something, some sort
of plan for the fall," NBA deputy commissioner Adam Silver said. "I think
it's fair to say that our teams were excited about the opportunity and think
there is potentially a big opportunity in the marketplace to put a two-by-two
patch on the shoulder of our jerseys."
How big an opportunity? In 2010, the 20 teams in the English Premier League
generated $178 million in revenue from shirt sponsorships. Granted, a 2-by-2
insignia probably won't fetch anywhere near what an EPL team gets for draping
a sponsor's logo seam-to-seam across the chest of its players, at least not
initially. But even a fraction of $178 million has to be enticing to NBA
owners.
"Our view is we think, on an aggregate basis, league-wide, our 30 teams could
generate in total $100 million by selling that patch on jerseys, per season,"
Silver said.
很有可能在不久的將來會在球衣上加上2*2的小廣告補丁
估計這項開源措施可以帶來每年100M的額外收入
這...怎麼讓我想到某職業聯盟?
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.112.25.133
推 skill8808 :會有安麗嗎 07/21 08:20
推 Gato :水餃嫂 07/21 08:21
→ spy9527 :五洲製藥表示: 07/21 08:21
推 SMALLLLIGHT :志豪鍋爐表示: 07/21 08:23
推 hahaha613 :中職風~ 07/21 08:25
推 kauw :兄弟引領全球 07/21 08:27
→ kauw :以後越加越多 乞丐服要出現了 07/21 08:27
推 mark0628 :兄弟象真是有先見之明 07/21 08:28
→ bfetter :兄弟象也是學賽車的= = 07/21 08:44
→ andy556638 :大家為什麼這麼排斥這個........ 07/21 08:51
推 ILLwill :魔術隊直接變成Amway Magic 07/21 08:53
→ joe00477 :nba 不是以經賺很多錢了嗎... 07/21 09:07
推 jeamgogo :NBA球隊除了正式球衣,全被addias置入性行銷很久啦 07/21 09:11
推 davidex :以後會有老闆出來說今年虧損四千萬就不排除解散嗎？ 07/21 09:20
推 dcshoecousa :樓上的有可能是jordan 07/21 09:27
推 f12345678900:18659 不是說過了-_- 07/21 09:29
推 tliu223 :大球隊應該無所謂 07/21 09:42
推 krajicek :洪瑞河不愧是先知 07/21 09:44
推 offish :籃網老闆Prokhorov也可以去買尼克球衣廣告嗎？ 07/21 09:48
推 hwp1006 :加廣告超醜的啊= = 07/21 09:59
推 aaronpwyu :有興趣要買的要快了... 07/21 10:19
推 peruman :設計的漂亮就不會醜 07/21 10:23
→ liafree :水餃嫂 07/21 10:43
→ WizZ :2*2 英吋嗎 感覺好小喔 07/21 11:18
→ Nishino :保能痔 07/21 12:42
標題: [情報] 球衣上要加廣告了?
時間: Sat Jul 21 08:16:55 2012
http://tinyurl.com/cqqnl4h
Most fans probably won't detect a radical change to the pace and contour of
an NBA game with these additional three events added to the mix, but another
likely change might jolt them:
Come fall, it's highly likely you'll see a small 2-inch-by-2-inch sponsorship
patch stitched on the shoulder of your favorite player's game jersey.
"I think it's likely that we'll do something, implement something, some sort
of plan for the fall," NBA deputy commissioner Adam Silver said. "I think
it's fair to say that our teams were excited about the opportunity and think
there is potentially a big opportunity in the marketplace to put a two-by-two
patch on the shoulder of our jerseys."
How big an opportunity? In 2010, the 20 teams in the English Premier League
generated $178 million in revenue from shirt sponsorships. Granted, a 2-by-2
insignia probably won't fetch anywhere near what an EPL team gets for draping
a sponsor's logo seam-to-seam across the chest of its players, at least not
initially. But even a fraction of $178 million has to be enticing to NBA
owners.
"Our view is we think, on an aggregate basis, league-wide, our 30 teams could
generate in total $100 million by selling that patch on jerseys, per season,"
Silver said.
很有可能在不久的將來會在球衣上加上2*2的小廣告補丁
估計這項開源措施可以帶來每年100M的額外收入
這...怎麼讓我想到某職業聯盟?
--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.112.25.133
推 skill8808 :會有安麗嗎 07/21 08:20
推 Gato :水餃嫂 07/21 08:21
→ spy9527 :五洲製藥表示: 07/21 08:21
推 SMALLLLIGHT :志豪鍋爐表示: 07/21 08:23
推 hahaha613 :中職風~ 07/21 08:25
推 kauw :兄弟引領全球 07/21 08:27
→ kauw :以後越加越多 乞丐服要出現了 07/21 08:27
推 mark0628 :兄弟象真是有先見之明 07/21 08:28
→ bfetter :兄弟象也是學賽車的= = 07/21 08:44
→ andy556638 :大家為什麼這麼排斥這個........ 07/21 08:51
推 ILLwill :魔術隊直接變成Amway Magic 07/21 08:53
→ joe00477 :nba 不是以經賺很多錢了嗎... 07/21 09:07
推 jeamgogo :NBA球隊除了正式球衣,全被addias置入性行銷很久啦 07/21 09:11
推 davidex :以後會有老闆出來說今年虧損四千萬就不排除解散嗎？ 07/21 09:20
推 dcshoecousa :樓上的有可能是jordan 07/21 09:27
推 f12345678900:18659 不是說過了-_- 07/21 09:29
推 tliu223 :大球隊應該無所謂 07/21 09:42
推 krajicek :洪瑞河不愧是先知 07/21 09:44
推 offish :籃網老闆Prokhorov也可以去買尼克球衣廣告嗎？ 07/21 09:48
推 hwp1006 :加廣告超醜的啊= = 07/21 09:59
推 aaronpwyu :有興趣要買的要快了... 07/21 10:19
推 peruman :設計的漂亮就不會醜 07/21 10:23
→ liafree :水餃嫂 07/21 10:43
→ WizZ :2*2 英吋嗎 感覺好小喔 07/21 11:18
→ Nishino :保能痔 07/21 12:42
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